Current measurement status
As of 20 August 2026, BetGuideZA does not load an active Microsoft Advertising UET tag and does not set advertising or audience-analytics cookies of its own. Our hosting and security providers may still process server logs or use strictly necessary technologies to deliver and protect the website.
We have added a consent preference so that, if UET is activated later, the website can communicate whether optional advertising storage is granted or denied.
Necessary browser storage
The cookie preference tool stores a value named betguideza_optional_cookie_consent in your browser's local storage. It records only whether you selected “granted” or “denied.” It does not contain your name, email address, sportsbook account details or betting activity.
This preference is used to remember your choice. Clearing site data in your browser removes it and causes the banner to be shown again.
Microsoft Advertising Universal Event Tracking
If BetGuideZA activates Microsoft UET, it may be used to measure whether an advertising visit resulted in actions such as viewing the sportsbook review or following a sponsored link. UET may also support campaign reporting, conversion measurement, remarketing and automated bidding.
UET is provided by Microsoft. Microsoft may receive and process information under its own privacy terms. BetGuideZA will not use UET to collect sportsbook passwords, identity documents, payment-card details or the contents of a betting account.
Information UET may process if activated
Depending on configuration and consent, UET may process page URLs, referring URLs, Microsoft click identifiers, timestamps, device and browser information, approximate location derived from network information, page or event interactions, and pseudonymous session or visitor identifiers.
Microsoft's consent mode uses an ad_storage signal. BetGuideZA's preference tool communicates “granted” when optional cookies are accepted and “denied” when they are declined.
Cookies UET may use
If UET is activated and the applicable configuration permits storage, Microsoft says UET may store or access identifiers including:
| Identifier | General purpose |
|---|---|
| MR | Microsoft flag associated with interaction with a Microsoft property or UET beacon. |
| MSPTC | Pseudonymous visitor identifier used with browser privacy features. |
| MUID | Microsoft browser identifier. |
| _uetmsclkid | Microsoft click identifier used to improve conversion-tracking accuracy. |
| _uetsid | Session identifier for a visit. |
| _uetvid | Pseudonymous visitor identifier stored for UET measurement. |
Cookie names, lifetimes and behavior can change. See Microsoft's current Universal Event Tracking FAQ and Privacy Statement.
Manage your optional-cookie choice
Your choice applies to this browser and device. It does not change cookies set on Betshezi or other external websites.
External sportsbook websites
When you follow a sponsored link, the sportsbook becomes responsible for its own cookies, tracking and personal-information processing. Review the destination's cookie notice and privacy policy before registering.
Changes and contact
We will update this notice if UET is activated or our use of website storage materially changes. Questions can be sent to tech@galaytraffic.com.